Beyond the obvious

We are qualitative research specialists and uncovering deeper layers of perception, reactions and emotions is our jam.

We also blend with quantitative research as part of integrated projects. We can bring texture and meaning to existing data or design better ways to measure emotional impact.

We’ve worked in almost every category over the years and our research skills are cross-applicable. However, our recent work has focussed on media, technology, food and health.

RECENT CASE STUDIES

Featured

Deciding What to Watch - Netflix

We explored how people choose what to watch and the landscape of behavioural shortcuts, to inspire the design of a more compelling homepage.

Tween Hopes & Dreams - Yoplait

We explored what it’s like to be a modern tween, and how values and aspirations differ from previous generations, to inspire distinctive new campaigns that resonate with these emerging identities.

True Crime Fans - ITV

We explored what makes true crime fans tick and the psychology of their fascination, to inspire new documentaries and show formats.

Innovating Sweet Chilli – Grace Foods

We explored how sweet chilli lights up a meal, and the gaps in the current market to inspire disruptive innovation.

Community Pharmacies – Lloyds Pharmacy

We explored under-met community health needs, to inspire the evolution of pharmacies towards becoming vital local community health hubs.

Care Decision-Making – Order of St John Care Trust

We explored the needs, priorities and hopes of families considering care decisions, to inspire the design of new care homes.

Online Marketplace Design – Bark

Evolving the design of online service marketplaces for the age of AI, creating distinctive service and brand propositions.

Emotional Game Design – Inspired Gaming Group

Exploring how to redesign games to create novel appeal in a crowded gaming marketplace.

And who are we? Find out more about the Cedar team.

Learn more