Human Depth
In the age of AI, for an insight to be valuable it has to be scarce. To create a competitive edge, you need to spot insights that others miss. At Cedar, we uncover deeper insights that people often don’t even realise about themselves. We are inspired by techniques from psychology, osteopathy and even physics that can be used to uncover deeper layers of perception, emotion and insight. Whether analysing facial microexpressions, subconscious tells, muscular patterns or even the electromagnetic fields coming from different organ systems, we uncover the insights that others would miss.
Strategic Storytelling
An insight is as only valuable as the change it inspires. In this attention-deficient age, if we land one important message with your stakeholders we have done well, if we land three, it’s a triumph. At Cedar, we identify insights that matter and deliver them with impact to inspire change. Our team were all once managing directors at other agencies, with experience in brand planning, psychology and counselling. Our key strength is distilling potent research stories that inspire change.
