We explored how people choose what to watch and the landscape of behavioural shortcuts, to inspire the design of a more compelling homepage.

We explored what it’s like to be a modern tween, and how values and aspirations differ from previous generations, to inspire distinctive new campaigns that resonate with these emerging identities.

We explored what makes true crime fans tick and the psychology of their fascination, to inspire new documentaries and show formats.

We explored how sweet chilli lights up a meal, and the gaps in the current market to inspire disruptive innovation.

We explored under-met community health needs, to inspire the evolution of pharmacies towards becoming vital local community health hubs.

We explored the needs, priorities and hopes of families considering care decisions, to inspire the design of new care homes.

Evolving the design of online service marketplaces for the age of AI, creating distinctive service and brand propositions.

Exploring how to redesign games to create novel appeal in a crowded gaming marketplace.