https://www.cedarinsight.uk/home daily 1.0 2025-12-05 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/3d32e132-5448-450d-8bb2-b6f3f4ad50d0/Cedar.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764604950235-SXAS2SUHDCL14OQHWT5K/Cedar%2BInsight.002.jpg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588469351-F06VYEZADSCKPCS72QQQ/Cedar+Insight.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588470350-SUP5RVXWYF5OVR7N9J3Y/Cedar+Insight.003.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588470436-7BHXEA400FH9EQ7L4KIM/Cedar+Insight.004.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588471407-3VRTSJ535BLZAFQ37MOQ/Cedar+Insight.005.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588471458-O7Q6ZQXUH5Y9U3LU9CNM/Cedar+Insight.006.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588472382-ICXLX50YV1IC2HTRZQNJ/Cedar+Insight.007.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588473379-HU9YMX7KPECZS6W9ETML/Cedar+Insight.009.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588473469-QUR1LCPY26679P3ABJ5G/Cedar+Insight.010.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588474447-HVDB975U2IF17J3YOSBH/Cedar+Insight.011.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764588474495-WJK7CAIVIFHK1AV10142/Cedar+Insight.012.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764603664167-D8CWI8D2SSWK7YCMV89I/Cedar+Insight+BEn+and+Jerrys.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764604621461-EG0AEMX71SLTR9XO7Y9B/Cedar+Insight+Yoplait.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764604769254-P25KTJKA8AM21JR93TED/Cedar+Insight+Moet.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764604901174-WHPK5AGONUUSPQ2PDTXA/Cedar+Nestle.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764605123277-DMTL8HTFIODU38ZO5RFQ/Cedar+Lloyds.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764605211518-14XFND5Z4HO1XZWT32WV/Cedar+Bark.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764676876396-YOGLN2184VTV0H5YY73G/Cedar+World+Remit.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764676883178-Q42DLL2BB2KSHSBGWZ67/Cedar+Netflix.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764676892579-3776CDKS1ALZE4A8NMHR/Cedar+Popeyes.001.jpeg Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/850cc3ff-6882-4d50-820b-5532ac3a5632/Cedar+Insight+Research+Green+2.png Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/850cc3ff-6882-4d50-820b-5532ac3a5632/Cedar+Insight+Research+Green+2.png Home https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/c004c3e6-caa1-4cd8-adc1-cb68e6f84128/Cedar+Insight.png Home https://www.cedarinsight.uk/our-approach daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/850cc3ff-6882-4d50-820b-5532ac3a5632/Cedar+Insight+Research+Green+2.png Our Approach https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1d910549-0b35-4632-9246-bee2b00670ff/Cedar+Insight+human+copy.jpg Our Approach https://www.cedarinsight.uk/our-work daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/850cc3ff-6882-4d50-820b-5532ac3a5632/Cedar+Insight+Research+Green+2.png Our Work https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/c1f76962-d1e2-4775-9986-e9bbd20d5fc2/Cedar+Cogs.png Our Work https://www.cedarinsight.uk/case-studies daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764677880301-SSG16ZZD8NNB2RZRHA97/Cedar+Case+Study+Netflix.jpg Case Studies - Deciding What to Watch - Netflix We explored how people choose what to watch and the landscape of behavioural shortcuts, to inspire the design of a more compelling homepage. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764677880301-SSG16ZZD8NNB2RZRHA97/Cedar+Case+Study+Netflix.jpg Case Studies - Deciding What to Watch - Netflix We explored how people choose what to watch and the landscape of behavioural shortcuts, to inspire the design of a more compelling homepage. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764602142197-CROXE324E5DEUJOAWWDW/Cedar+Insight+Yoplait.001.jpeg Case Studies - Tween Hopes & Dreams - Yoplait We explored what it’s like to be a modern tween, and how values and aspirations differ from previous generations, to inspire distinctive new campaigns that resonate with these emerging identities. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764595639799-ZPHK5FPJFFGWAJL387H2/Cedar+Case+Study+ITV.jpg Case Studies - True Crime Fans - ITV We explored what makes true crime fans tick and the psychology of their fascination, to inspire new documentaries and show formats. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764601940262-TSCG6A7LGXBZQ5TBPJ0S/images.png Case Studies - Innovating Sweet Chilli – Grace Foods We explored how sweet chilli lights up a meal, and the gaps in the current market to inspire disruptive innovation. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764598291051-BH12SO35Z4QY2YPHBKCP/Cedar+Case+Study+Lloyds.png Case Studies - Community Pharmacies – Lloyds Pharmacy We explored under-met community health needs, to inspire the evolution of pharmacies towards becoming vital local community health hubs. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764599300781-2RMKA24XPT8D3I8JD6A1/Cedar+Insight.001.jpeg Case Studies - Care Decision-Making – Order of St John Care Trust We explored the needs, priorities and hopes of families considering care decisions, to inspire the design of new care homes. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764600994601-GOFI6CVHLMWNUWJC58BN/bark.png Case Studies - Online Marketplace Design – Bark Evolving the design of online service marketplaces for the age of AI, creating distinctive service and brand propositions. https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764601655743-FVDWE5KKUE6ESVDDXOCK/Cedar+Case+Study+Inspired.001.jpeg Case Studies - Emotional Game Design – Inspired Gaming Group Exploring how to redesign games to create novel appeal in a crowded gaming marketplace. https://www.cedarinsight.uk/who-we-are daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/dbb9ac52-6505-48f6-895f-cc494289347c/Cedar+people+team.png Who we are https://www.cedarinsight.uk/who-we-are-1 daily 0.75 2025-12-05 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764682983195-SY7NVW1YPFMLPEC81ZFA/Alex+Cedar+Insight.jpeg Who we are - Alex - Founding Partner TALENTS: Reading subconscious tells, uncovering hidden truths, spotting under-met needs, running workshops, presenting and storytelling LOVES: Family, nature, music / dancin', gardening, surfing and coffee JOURNEY: Founded Cedar in 2010, MD of other qualitative agencies, ad planner, brand consultant and Oxford economics grad https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764682983195-SY7NVW1YPFMLPEC81ZFA/Alex+Cedar+Insight.jpeg Who we are - Alex - Founding Partner TALENTS: Reading subconscious tells, uncovering hidden truths, spotting under-met needs, running workshops, presenting and storytelling LOVES: Family, nature, music / dancin', gardening, surfing and coffee JOURNEY: Founded Cedar in 2010, MD of other qualitative agencies, ad planner, brand consultant and Oxford economics grad https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764682996032-5R5BYNW42LSLDDT3MUMU/Lara+Cedar+Insight.jpg Who we are - Lara - Our Psychologist TALENTS: Challenging thinking, writing, understanding people’s behaviours LOVES: My family, yoga, entrepreneurialism, walking, reading and personal development JOURNEY: Property company, Psychology, consultancy, PhD, lecturing, entrepreneurialism, author, speaker, coach https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764682988571-V002XQ17GEQXU30SZBBI/Kirsty+Cedar+Insight.jpg Who we are - Kirsty - Associate Director TALENTS: Marvellous moderating, client relationship building, debrief storytelling, Psychology and coaching LOVES: Horses, surfing, music gigs & festivals, people, dogs and shoes JOURNEY: Geography, academic research, BBC programme development, corporate coaching & qualitative boutique https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/1764944758676-SEKGIXMIEVIAL2OCRDPZ/Cedar+Insight+Peter.jpg Who we are - Peter - Our Video Guru TALENTS: Film editing, storytelling, making music LOVES: Books, art galleries, fine wine, all things Italian, and my two boys Eddie and Charlie JOURNEY: Art school, film school, professionally as video editor in many niches and genres, recently feature film editor https://www.cedarinsight.uk/contact daily 0.75 2025-12-02 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/850cc3ff-6882-4d50-820b-5532ac3a5632/Cedar+Insight+Research+Green+2.png Get in touch https://www.cedarinsight.uk/cedar-insight-work daily 0.75 2025-11-27 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/c4b49ebc-a1e2-41ab-ba7d-5b9e4b5a1371/Cedar+Insight+for+change.jpg Cedar Work https://www.cedarinsight.uk/new-page daily 0.75 2025-11-27 https://images.squarespace-cdn.com/content/v1/69285c5038ab276c861fb672/6a2041de-e971-4d9c-95b4-b53dfbe9bf5b/Cedar+insight+better+brands.jpg New Page